What’s the bottom line, the facts and figures that support the headline? Capture those as well.Īs in any magazine article, there’s going to be some kind of interview component. What are the biggest, most inspirational headlines you can think of? How are you changing the world (or at least your organization) with your idea? This article will talk about your major achievement, but will also recount the story of where you started and how you got to your a-ha moment. Once you’ve decided on your magazine, move on to the headline. Whatever you decide on, you’ll find this conversation fun and stimulating. It’s important to have this conversation, as the tone, voice, and readership of the particular magazine make a big difference. To get started, huddle as a team (or, even better, multiple teams) and have a thoughtful discussion about what magazine you’d like to be featured in once you’ve achieved your vision. Furthermore, because it’s tactile and visual, the vision canvas will elicit tons of feedback. Why else would there be a story about your company in one of the world’s bestselling magazines? This canvas will provide you with plenty of material you can use when formulating your actual vision. But it will challenge you to think beyond the realm of the known and safe. Mind you, this tool will (probably) not provide you with a turnkey vision. The cover story canvas ® challenges you and your team to project yourselves in the future: how will the world respond to what you have accomplished at that time. How To Use the Cover Story Vision® Canvas
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